About S.M Rice Trading

S.M Rice Trading is a premier rice supplier dedicated to delivering premium quality Pakistani rice worldwide. With a commitment to purity, excellence, and sustainability, we have become a trusted partner for wholesalers, exporters, and retailers globally.

Our journey began in 2019, rooted in the fertile lands of Punjab, Pakistan. Over the years, we've grown from a local trader to an international brand, supplying rice to some of the world's most renowned food companies.

Our History

Founded in 2019 by Mr. Salman Cheema & Mr. Noman Cheema. S.M Rice Trading started as a small family business in Lahore, Pakistan. What began as a passion for quality rice has evolved into a global enterprise. We specialize in sourcing, processing, and exporting basmati and non-basmati rice, ensuring every grain meets international standards. Our dedication to innovation and customer satisfaction has propelled us to serve markets across Asia, Europe, and the Middle East.

Our Location

Based in the heart of Punjab, Pakistan, S.M Rice Trading operates from our state-of-the-art facility in Lahore. Punjab's fertile soil and ideal climate make it the perfect region for cultivating the finest rice varieties. Our location allows us to maintain direct oversight of the supply chain, from farm to export.

Address: Samnabad main Los nala road Lahore, Pakistan
Contact: 03394021057 | salmancheema@outlook.com

Meet Our Team

Our dedicated team of experts drives S.M Rice Trading's success. From seasoned farmers to logistics professionals, each member is committed to upholding our standards of quality and integrity.

Mr. Salman Cheema

CEO

With over 6 years in the rice industry, Salman Cheema leads our vision for excellence.

Mr. Noman Cheema

Founder

Ensures seamless supply chain and quality control processes.

Mr. Luqman Cheema

Director

Oversees testing and certification to meet global standards.

Our Products

We offer a wide range of premium rice varieties, each carefully selected for taste, texture, and nutritional value. Our products cater to diverse culinary needs, from everyday meals to gourmet dishes.

Super Basmati Rice

SM Rice Premium is our flagship basmati rice, featuring extra-long, slender grains with an exceptional natural aroma. It delivers superior elongation and fluffy, separate grains after cooking, making it ideal for premium dining and special occasions. Best For: Biryani, pulao, festive meals, premium households Key Traits: Extra-long grains, rich aroma, elegant presentation

Kainat White Rice

This premium 1121 steam rice combines extra-long grain length with steam processing for improved strength and consistency. The grains remain firm, non-sticky, and well-separated, even in large-scale cooking. Best For: Caterers, restaurants, weddings, bulk cooking Key Traits: Strong grains, high elongation, excellent holding capacity

SM 1121 Kainat Steam Rice

Designed for daily use, Samaj 1121 Kainat Steam Rice blends affordability with dependable quality. The steam process enhances grain strength while maintaining soft texture and pleasant aroma. Best For: Daily cooking, home use Key Traits: Balanced quality, economical, easy to cook

Nayab Rice

This rice combines quality and affordability, offering a strong presence of Kainat sella grains. It delivers reliable texture and aroma, making it suitable for both everyday and occasional use. Best For: Daily meals, medium-scale cooking Key Traits: Balanced texture, good aroma, value option

Trusted by Leading Brands

S.M Rice Trading proudly supplies to renowned brands and retailers worldwide. Our rice is featured in products from major food companies, ensuring quality and reliability.

Popular brands like Cothm, Faletti's Hotel, Cafe Zouk and PF Chang rely on our rice for their premium offerings. We also partner with supermarkets and online retailers to make our products accessible globally.

Join Our Journey

Interested in partnering with us or learning more? Reach out today to discover how S.M Rice Trading can elevate your business.

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